The Fallacy of Streaming ‘Co-Exclusive’ [Puck]

The Fallacy of Streaming ‘Co-Exclusive’ [Puck]

BY JULIA ALEXANDER

January 9, 2024 | “Co-exclusive” is the new P.R. term of art deployed to describe not-actually-exclusive licensing arrangements between legacy studios, like Warners or Paramount or Disney, and pure-play streamers, like Netflix and Amazon. On some level, there’s an economic logic to these deals: Large media companies with barely profitable streamers and mountains of debt need to amortize their catalogs while paying lip service to their streaming brand.

Read more on Puck ($).

Related Articles:
Streaming Giants Weigh Costs of Big Licensed TV and Movie Libraries [The Hollywood Reporter]