The Long ‘Oppenheimer’ Theatrical Window — and Its Tiny Added Gross — Makes the Case for Earlier Home Releases [Indie Wire]

The Long ‘Oppenheimer’ Theatrical Window — and Its Tiny Added Gross — Makes the Case for Earlier Home Releases [Indie Wire]

BY TOM BRUEGGEMANN

November 27, 2023 | Christopher Nolan rightly is credited as a champion of the theatrical experience. And the success of “Oppenheimer” (Universal) in theaters, and as a superior experience both in presentation and as part of a communal event, is one of the great cinematic successes of the year.

That began on July 21, the same day of course that “Barbie” (Warner Bros.) opened. Greta Gerwig’s film of course was even bigger (domestic gross $636 million to $325 million for “Oppenheimer”). But apart from the difference of degree of their respective huge successes, after their parallel debut, their release strategies veered.

“Barbie” had a 52 day window before being released to PVOD (at $24.99 to rent) on September 12. “Oppenheimer,” with Universal catering to Nolan’s preferences, waited 120 days, and at $19.99 to rent.

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