The Pros and Cons of Streaming Bundles: A Q&A With Deloitte’s Head of Media Research [The Hollywood Reporter]

The Pros and Cons of Streaming Bundles: A Q&A With Deloitte’s Head of Media Research [The Hollywood Reporter]

BY GEORGE SZALAI

June 12, 2024 | Streaming bundles have been all the rage as of late in the media and entertainment industry.

Just take the recent bundling deal for Walt Disney‘s Disney+ and Hulu with Warner Bros. Discovery (WBD)’s Max as an example. Or the bundle of Peacock, Netflix and Apple TV+ unveiled by Comcast. Or the upcoming sports-focused streaming service from Disney, WBD and Fox Corp., Venu Sports.

The hope behind bundles is to offer consumers stickier streaming products that can also provide a price discount.

Andrew Georgiou, president and managing director of WBD U.K. & Ireland and WBD Sports Europe, told Deloitte’s Media & Telecoms 2024 and Beyond Conference in London last week that streaming bundles better serve consumers while allowing companies to reduce expensive customer churn rates. “That phenomenon in the U.K. and other markets is a huge cost of business, and reducing that churn, increasing engagement and reducing the cost of win-back is something that we all need,” he said.

Read more on The Hollywood Reporter.

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