01 Apr There Are Five Different Races in Streaming TV. Here’s Where Apple Fits In. [WSJ]
By Elliot Bentley and Amol Sharma
April 1, 2019 | Apple Inc. has entered the streaming-television arena. But who exactly is it competing with? There isn’t just one race in the streaming-media world. In the U.S., there are at least five distinct categories where Silicon Valley heavyweights and traditional media companies are competing for users’ attention and money.
Some, like Netflix Inc., are building subscription entertainment services with large stockpiles of original and licensed programming. Others, like Dish Network Corp.’s SlingTV, are creating slimmed-down, online versions of the cable-TV bundle. Still others, such as Roku, are looking to be streaming-TV hubs in the living room, providing hardware and services that let consumers connect to and sign up for all sorts of streaming offerings.
So where does Apple fit in?
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