24 May TV’s Arms Race for Talent Is Blowing Up Traditional Studio Deals [THR]
By B
May 24, 2018 | With deep-pocketed Netflix poaching hitmakers Shonda Rhimes and Ryan Murphy with nine-figure paydays, rivals are “going bats— crazy” and leveraging their broad assets to secure creators amid “insane” bidding wars.
Without the seemingly bottomless pockets of their streaming counterparts, studios are getting creative, banding together the various arms of their business for deals across the corporation. It’s a marked break from the past, where media companies were heavily siloed and broadcast was the keystone of any pact.
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