Two-Thirds of U.S. Adults Would Rather Wait to Watch Movies on Streaming [IndieWire]

Two-Thirds of U.S. Adults Would Rather Wait to Watch Movies on Streaming [IndieWire]

BY TONY MAGLIO

March 14, 2024 | Maybe Jason Kilar was just really into customer service.

A new poll by HarrisX, exclusive to IndieWire, found that 34 percent of U.S. adults prefer to watch movies in theaters, which means a solid two-thirds would rather wait for them to be released on streaming.

“The competition continues between streaming services and the Hollywood engine. While we still see evidence of loyal movie-goers in recent box office numbers, our study shows that 2 in 3 movie watchers prefer to stream movies at home,” Alli Brady, VP at HarrisX, told IndieWire. “Despite this causing some upheaval for the industry, it also means that the demand for content is only increasing – nearly half of consumers say they stream movies weekly, more than 7x as frequently as those who do so in theaters.”

Brady’s pollsters also found that 30 percent of us stream a movie two or more times per week — the same percentage of respondents said they go to movie theaters “a few times a year.”

Read more on Indie Wire.

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