Universal, Cinemark Strike Historic Deal Shrinking Theatrical Window for Event Pics to 31 Days [The Hollywood Reporter]

Universal, Cinemark Strike Historic Deal Shrinking Theatrical Window for Event Pics to 31 Days [The Hollywood Reporter]

BY PAMELA MCCLINTOCK

November 16, 2020 |Any Universal film that doesn’t open to $50 million or higher will have Cinemark’s blessing to make its PVOD debut after 17 days, versus a month.

Universal has struck a history-making deal with Cinemark Entertainment that will dramatically shorten the theatrical window for its films playing at the U.S. box office — including larger event pics and tentpoles — even after the pandemic ends.

Under the terms of the multiyear pact, a Universal movie opening to $50 million or more at the domestic box office can be made available in the home via premium VOD beginning 31 days after it opens on the big screen. (The window doesn’t apply to regular on-demand or streaming, and is PVOD only.)

 

Read more on The Hollywood Reporter.