20 Mar Virus Crisis Forces Hollywood to Reckon With Collapsing Theatrical Windows [THR]
By Kim Masters
March 19, 2020 | As the global coronavirus pandemic has shut down movie theaters around the world, the film business faces a potentially transformative question: Should studios hold movies for a later, indefinitely postponed theatrical release or make them available as online attractions now?
While NBCUniversal and Sony Pictures are offering films on a pay-per-view basis, media analyst Rich Greenfield says “they’re doing this out of complete distress and as some kind of unique learning experience rather than as a shift in strategy.”
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