Virus Crisis Forces Hollywood to Reckon With Collapsing Theatrical Windows [THR]

Virus Crisis Forces Hollywood to Reckon With Collapsing Theatrical Windows [THR]

By Kim Masters

March 19, 2020 | As the global coronavirus pandemic has shut down movie theaters around the world, the film business faces a potentially transformative question: Should studios hold movies for a later, indefinitely postponed theatrical release or make them available as online attractions now?

While NBCUniversal and Sony Pictures are offering films on a pay-per-view basis, media analyst Rich Greenfield says “they’re doing this out of complete distress and as some kind of unique learning experience rather than as a shift in strategy.”

Read more on The Hollywood Reporter

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