11 Mar Hollywood’s New Dilemma: When Is a Movie Worthy of Movie Theaters? [THR]
Melissa McCarthy vehicle ‘Superintelligence’ is headed to HBO Max.
By Mia Galuppo
March 11, 2020 | As Hollywood enters the streaming age, feature film producers are grappling with a new buzzword in pitch meetings: “theatricality.” Walt Disney Studios president of production Sean Bailey describes it as the kind of movie “you have to see on the big screen and you have to see now,” quoting his boss, Alan Horn. According to one veteran film producer, the phrase — and others like “commercial potency” or “theatrically urgent” — started creeping into studio suit vernacular two years ago: “It’s about what are audiences actually going to pay $15 for.”
As the parent companies of Disney, Warner Bros., Paramount Pictures and Universal Pictures launch proprietary streaming services, producers, reps and execs are wondering what exactly makes a studio streaming movie. Industry insiders tell THR the companies and their streamers seem to be far from a clear conclusion.
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