Why All of Your Streamers Suddenly Love Ads [IndieWire]

Why All of Your Streamers Suddenly Love Ads [IndieWire]


By Tony Maglio

March 10, 2022 | Remember when one of the perks of a subscription-based streaming platform was the promise of no commercials? That didn’t last long.

At this point, it would be easier to identify the streaming platforms that don’t have an ad-supported option. Last Friday, Disney+ said it will launch a cheaper, ad-supported option later this year. On Tuesday, Variety reported HBO Max’s plans to program a 90-second advertising block ahead of a rotating batch of movies. Hulu’s always offered commercial interruptions in exchange for a cheaper subscription price; Paramount+ instituted the AVOD option last June.

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