14 Apr Why Analysts Say Password Sharing is Now a Bigger Problem for Netflix, Other Streamers [LA Times]
By Wendy Lee
April 14, 2022 | Illicit marketplaces have sprouted in response to the popularity of password sharing — which has become a growing headache for streamers that rely on subscription revenue to finance the rising cost of producing content. The losses are steep. Account sharing and piracy cost streamers and pay TV providers $9.1 billion in lost revenue in 2019. That’s expected to grow to $12.5 billion in lost revenue by 2024, according to market research and consulting firm Parks Associates.
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