09 Aug Why New Data Suggest Smart TV Surge in the US [Variety VIP+]
BY ANDREW WALLENSTEIN
August 9, 2023 | Sales of internet-connected TV sets are seeing significant growth in U.S. homes this year, according to new data from the Consumer Technology Association shared exclusively with Variety Intelligence Platform. So-called smart TVs made a sizable leap in 2023 over the previous year, from 64% to 74% in household penetration rate, according to CTA’s U.S. Consumer Technology One-Year Industry Forecast (2019-24), which received its biannual update last month.
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