Why Tubi CEO Anjali Sud Thinks Free TV Can Win Again [The Verge]

Why Tubi CEO Anjali Sud Thinks Free TV Can Win Again [The Verge]

BY NILAY PATEL

June 17, 2024 | Today, I’m talking with Anjali Sud, the CEO of Tubi. Tubi is a free and very rapidly growing streaming TV platform — the company just announced that it has 80 million monthly active users, and according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else save Netflix and YouTube. All of those streaming service price hikes are driving people to free options, and Tubi is right there to catch them.

Anjali joined Tubi as CEO last September. This is actually her second time on Decoder. The last time she was on the show, she was the CEO of Vimeo, which means she has a pretty broad view of what’s going on with video on the internet and streaming in general. And we got into it — the streaming industry is basically in a moment of turmoil right now, as a bunch of huge investments in content did not result in the rapid subscriber or revenue growth most of these companies predicted.

Tubi’s model is different: it licenses content that’s already made, lets people watch it for free, and supports itself with advertising. But that means it’s competing for ad dollars across the attention economy online: not just Netflix, but TikTok, Instagram, YouTube, and everything else. I wanted to know how Anjali was thinking about that, especially since the social platforms don’t spend any money on content at all.

Read more on The Verge.

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