Women and People of Color Drive Ratings For Streaming Films, UCLA Diversity Report Finds [LA Times]

Women and People of Color Drive Ratings For Streaming Films, UCLA Diversity Report Finds [LA Times]

BY JOSH ROTTENBERG

May 23, 2024 | Amid today’s heated streaming wars, it appears diversity is the secret weapon.

Women and people of color played a pivotal role in driving ratings for streaming films in 2023, even as they continued to face relatively limited opportunities and resources behind the camera, according to the second part of a UCLA Hollywood Diversity Report released Thursday.

The report, which examined the 100 highest-rated English-language scripted films released last year on major streaming services, found that women represented the majority of viewers for nine of the top 10 streaming releases and 17 of the top 20. Similarly, households of color were overrepresented as viewers for nine of the top 10 and 18 of the top 20 streaming films, including Netflix hits like Jennifer Lopez’s revenge thriller “The Mother” and the Kenya Barris-directed romantic comedy “You People” (pictured).

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