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Beyond the Theater: New Windowing Strategies

May 5, 2021 @ 10:30 am - 12:45 pm

2021 Future of Video: OTT, Pay TV, and Digital Media

Prior to 2020, the traditional content windowing process for new theatrical releases had remained relatively the same for decades upon decades. For decades movie theaters were the primary and preferred way consumers wanted to view first-run movie titles, the COVID-19 crisis and its associated impacts on the movie theater space have spawned a new primary avenue. The strategic move by WarnerMedia and the similar follow-up action from Disney spell continued trouble for movie theater operators. However, the strategy is also far from an ideal scenario for studios such as Warner Brothers and Disney.

This session addresses how studios are handling distribution of high-profile, first-run theatrical titles, especially those who also operate their own direct-to-consumer OTT services.parks


May 5, 2021
10:30 am - 12:45 pm
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Parks Associates