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DEG Expo – The Evolving D2C Landscape

July 16 @ 10:30 am - 12:00 pm


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10:35 AM
Welcome
Amy Jo Smith, President & CEO, DEG

 

10:45 AM

Beyond “The Streaming Wars”

Moderated executive chat | Senior execs from key streaming services discuss how to move consumer and press engagement with their businesses beyond the “streaming wars” discussion to focus on consumer benefits of these services, and their marketing challenges and opportunities.
Panelists:
Dan Cohen, President, ViacomCBS Global Distribution Group
Jonathan Zepp, M&E Global Partnerships, Google Platforms & Ecosystems

Moderator:  Colin Dixon, Chief Analyst & Founder, nScreen Media

 

   
(l. to r.: Dan Cohen, Jonathan Zepp, Colin Dixon)

 

11:10 AM

Data Dive | Monetization of Video 

Research presentation | Which distribution models do consumers find most valuable,  how do they prefer to pay for content and what features most influence their choice of services?
Jon Giegengack, Founder & Principal, Hub Entertainment Research

 

11:25 AM
The Consumer View

Moderated press panel | Learn from leading entertainment reviewers their experiences with the latest D2C streaming services, along with the consumer’s expectations about these new platforms. The panel will explore such topics as content preferences; brand messaging; ’smart’ applications; quality of service; password sharing; and overall price/value proposition.
Panelists:
Mark Graham, Editor-in-Chief, Decider
Rob Owen, TV Critic, Pittsburgh Post-Gazette
James K. Willcox, Senior Electronics Editor, Consumer Reports
Moderator: Marc Finer, Founder & Managing Director, Communication Research

  
(l. to r.)  Mark Graham, Rob Owen, James K. Willcox, Marc Finer

 

11:45 AM
D2C: A Creative Vision

A producer’s view on the creative potential of a D2C service. What creative possibilities does the D2C platform suggest, discrete from linear; what are budgets, expectations, opportunities for unique consumer experience?
Barry Jossen, President A+E Studios

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Details

Date:
July 16
Time:
10:30 am - 12:00 pm
Event Category: