The Northman (Universal)
2021 Future of Video: OTT, Pay TV, and Digital Media
Virtual MVPDs, online video services that provide bundles of live, linear channels, have found a unique position between traditional pay TV and standalone over-the-top (OTT) services.
In the next 12 months, 43% of US broadband households with traditional pay TV report they are likely to switch to a virtual multichannel video programming distributor (vMVPD). Subscriber losses in traditional pay TV continue, thanks to consumer dissatisfaction with traditional pricing and the desire for greater flexibility in the devices they can consume their content on.
This session addresses the opportunities of vMVPD to dominate the pay-tv landscape, including the drivers and inhibitors to growth. Industry leaders address pricing models and previewed value, new platforms and retention efforts, marketing efforts and content packages, and use of connected entertainment platforms.