19 Aug 8K Association To Launch New Education And Promotion Campaign At CEDIA Expo [TWICE]
BY TWICE STAFF
August 19, 2024 | The 8K Association (8KA) has announced a multifaceted global education and promotion campaign that is designed to accelerate the industrywide adoption of 8K content, products, and services — including a major presence at CEDIA Expo 2024.
The new program underscores how recent advances in content production, display technology, and video processing have made 8K a compelling value proposition for those entertainment enthusiasts who are seeking a more powerful viewing experience. Properly implemented, this gives 8K technology the potential to drive the greater adoption of ultra-high-definition entertainment in the coming decade.
According to estimates made by Display Supply Chain Consultants this past May, 8K is poised to represent 6% of all TV sales by 2027. This coincides with additional data showing that 70-inch or larger screen sizes are now the fastest-growing segment in new television sales, with a projected increase this year of 28% versus 2023. This trend is also dramatically changing consumer expectations, who are now seeking more realistic and more immersive viewing experiences, in every lifestyle setting.
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Download the white paper here.