Looper Insights Entertainment Samsung TV* 6.26.25: Merchandiser of the Month

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Merchandiser of the Month by

June 26, 2025 | May saw streaming platforms go all-in with live sports, returning blockbusters, and timely cultural moments. One streamer, in particular, delivered a strategy that left the competition scrambling. Two major sports properties drove over $11.5 million in $MPV™, dominating the rankings. Meanwhile, The Last of Us returned with a sharp spike in promotional value, and Disney+ capitalized on Star Wars Day with a bold campaign. Want to see who topped the rankings and which campaigns stood out? Find out in this month’s Streamer of the Month report here.