Omdia* 09.24.26 | Consumer Research – Devices, Media and Usage Spotlight Service

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Member Research

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Omdia Research

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September 24, 2026 | Omdia Consumer Research findings illustrate the prevalence of multi-screening among US consumers, with nearly ¾ of those surveyed consuming media on smartphones while watching TV today – and the behavior has grown within older age groups as well.

Consumer Research – Devices, Media and Usage Spotlight Service

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