• Evolution of vMVPDs: Finding Success

    Online

    2021 Future of Video: OTT, Pay TV, and Digital Media Virtual MVPDs, online video services that provide bundles of live, linear channels, have found a unique position between traditional pay TV and standalone over-the-top (OTT) services. In the next 12 months, 43% of US broadband households with traditional pay TV report they are likely to switch to a virtual multichannel...

  • Beyond the Theater: New Windowing Strategies

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    2021 Future of Video: OTT, Pay TV, and Digital Media Prior to 2020, the traditional content windowing process for new theatrical releases had remained relatively the same for decades upon decades. For decades movie theaters were the primary and preferred way consumers wanted to view first-run movie titles, the COVID-19 crisis and its associated impacts on the movie theater space...