NBCUniversal CEO Jeff Shell Says Movie Business Benefiting From New Release Model [CNBC]

NBCUniversal CEO Jeff Shell Says Movie Business Benefiting From New Release Model [CNBC]

BY LILLIAN RIZZO

October 4, 2022 | NBCUniversal CEO Jeff Shell said Tuesday the company’s movie business is performing well on the hybrid model of releasing some films simultaneously in theaters and on streaming services, while waiting to make others available for viewers at home.

In an interview with CNBC’s David Faber on Tuesday, Shell said the pandemic-inspired model of film releases has been “attracting some of the best filmmakers.”

Previously, studios typically made movies available exclusively in theaters before releasing them for viewers at home, including on streaming services. That changed when the Covid-19 pandemic shut down theaters, leading some companies to release films directly on streaming services for a period of time.

Read more on CNBC.

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