One Fee for Netflix, Amazon and Hulu? Digital TV Re-Bundling Gains Momentum [The Hollywood Reporter]

One Fee for Netflix, Amazon and Hulu? Digital TV Re-Bundling Gains Momentum [The Hollywood Reporter]

BY PAUL BOND

January 10, 2019 | In 2015, there were 205.4 million traditional pay television subscribers in the U.S., but by 2022, the number will have fallen to just 169.7 million, eMarketer estimates.

Observers increasingly believe it is inevitable that the era of bundled streamers is near as households tire of paying an average $107 a month for cable.

As the great de-bundling of cable grows courtesy of “skinny” digital offerings, where consumers get a few dozen channels — think Sling TV from Dish Network — instead of several hundred, Roku on Jan. 2 took a baby step toward bundling streamers.

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