Paramount Goes All-In On Competing With Streaming Giants In Rebrand [The Hollywood Reporter]

Paramount Goes All-In On Competing With Streaming Giants In Rebrand [The Hollywood Reporter]

(Above) Paramount+ Logo

 

By J. Clara Chan

February 15, 2022 | Though Paramount+ has yet to reach the subscriber numbers of Netflix, Disney+ and HBO Max, top executives at ViacomCBS are forging ahead with the company’s streaming revolution by relying on more revivals and reboots of nostalgic, fan-favorite IP and sequels of popular projects to draw in viewer interest.

The company’s annual investor day presentation on Tuesday, which arrived close to the one-year anniversary since Paramount+’s launch, opened with a flashy rebrand: ViacomCBS will now be known as Paramount, in a nod to the legacy film studio.

Read more on The Hollywood Reporter.

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