Streamer of the Month by
January 21, 2026| December closed 2025 in full competition mode, as holiday viewing, franchise moments, and live events all converged on connected TV home screens. Disney+ leaned into festive comfort viewing, giving familiar favourites renewed prominence through coordinated seasonal pushes. Elsewhere, other platforms took a lighter approach, using curated collections and playful execution to tempt viewers into one more watch. Beyond the holidays, Netflix closed the year with the Stranger Things finale, backed by hard-to-miss promotion, while premium film releases also fought for space. Live programming added urgency, with sports and events like Jake Paul vs. Anthony Joshua reinforcing the pull of real-time viewing during peak periods. To see how these strategies translated into on-screen visibility – and which apps and titles finished 2025 strongest – explore the December Streamer of the Month report here.
