27 Mar So What Is and Isn’t Available from Hulu on the Merged Disney+ App? [IndieWire]
BY BRIAN WELK
March 27, 2024 | It’s official: Disney+ and Hulu now live together in one app. Good thing too, since Disney already spent $8.5 billion to buy out Comcast’s stake, with more on the way.
You can bet you’re going to see a whole lot more ads pushing the Disney Bundle, which is the only way to get access to Hulu content via the Disney+ app (the marketing campaign is already in full swing). Disney even changed the color of its logo to a bluish green blend to let you know the app is Disney+ AND Hulu merged together.
The idea is that by understanding how much content is available to you without having to swap between apps to find what you want to watch, you’re less likely to cancel (or “churn,” in industry parlance). They also want more subscribers. Disney+ as of the end of 2023 has 46.1 million subscribers in the U.S. and Canada compared to Hulu’s 49.7 million. Disney doesn’t disclose how many people subscribe to the bundle.
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