28 Mar Tubi or Not Tubi? [Puck]
BY JULIA ALEXANDER
March 28, 2024 | The jury is still out on the durability of free, ad-supported streamers. But Tubi seems to have found a foothold by leaning into how younger viewers actually consume TV: as something to put on in the background while they watch other screens. Tubi has focused on creating a true personalization experience that mimics efforts of more elegant SVOD services, highlighting popular content that’s leaving soon, and allowing users to create favorite channels that effectively pin favored content instead of having to search for it.
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