09 Jun Vizio’s Katherine Pond On the ‘Art and Science’ of Data-Informed FAST Programming [Fierce Video]
Vizio’s Katherine Pond On the ‘Art and Science’ of Data-Informed FAST Programming [Fierce Video]
BEVIN FLETCHER
Jun 9, 2023 | Vizio is taking a data-informed approach to its programming strategy. The smart TV maker is leaning on automatic content recognition (ACR) technology paired with other data sources to get granular insights into what’s hitting the mark with consumers across the TV landscape and help guide content choices for its WatchFree+ FAST service.
Vizio’s Inscape ACR data unit Inscape collects glass-level data, meaning it gets information about what’s playing on the screen regardless of the input, be it linear, streaming, HDMI, or other.
In an interview with Fierce Video, Katherine Pond, Group VP of Platform Content, Partnerships and Programs at Vizio, explained how with that data it’s been able to look at linear to find shows that are really resonating with Vizio customers. It then works with network and studio partners to take some of that programming and bring it to the company’s own WatchFree+ service.
Pond will dive into key topics in the CTV landscape alongside other industry leaders during a roundtable discussion next Tuesday, June 13 at the StreamTV Show in Denver. Register now to attend in-person or tune in via livestream.