02 Nov ‘The Matrix Resurrections’ Avatar NFTs to Go on Sale for $50 Each Ahead of Movie Premiere [Variety]
(Above) A NFT of a unique avatar inspired by “The Matrix Resurrections”
By Todd Spangler
November 2, 2021 | Will “Matrix” fans take the NFT pill?
Warner Bros. is launching the sale of 100,000 nonfungible tokens (NFTs) of “Matrix”-inspired avatars later this month. The studio is pairing the hype over NFTs with the upcoming release of “The Matrix Resurrections,” aiming to gin up excitement for the long-awaited fourth movie in the popular sci-fi franchise — and also potentially landing a $5 million windfall over the sale of the digital-collectible NFTs.
Read more on Variety.