14 Jun Paramount+ and Pluto TV Endorse Inner Sourcing Strategy [Fierce Video]
BY JULIA KING
Jun 14, 2023 | The underlying technology for subscription video on demand (SVOD) platforms and free ad-supported television (FAST) platforms is starting to look very similar, according to Paramount Streaming CTO Vibol Hou, which is why the company is strategizing to improve collaboration between its Pluto TV (a FAST) and Paramount+ (an SVOD).
At this year’s StreamTV event Hou stressed the importance of knowledge sharing across those platforms’ engineering teams and the role of artificial intelligence (AI) in eliminating existing silos across the Paramount Streaming division.
Paramount has plans to expand its markets and viewership overseas for both platforms. Hou explained that usually, these expansion efforts would call for hiring more engineers to each team, but the market “is not as strong right now when it comes to advertising and other things, making hiring a bit of a challenge.”