09 Jul Can Hollywood Make Old Franchises New Again? [Puck]
BY SCOTT MENDELSON
July 9, 2024 | Perhaps the most revealing statistic from Despicable Me 4’s strong holiday weekend domestic debut ($75 million Fri-Sun and $122 million Wed-Sun) is how much the movie lured younger demographics: A whopping 74 percent of the audience was under age 35. This continues a pattern for most of the year’s big box office successes: Out of generational nostalgia, young audiences are flocking to franchises that were birthed during the 2010s.
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