06 Aug Paris Olympics Streaming Hits 17 Billion Minutes, More Than All Previous Games Combined [Media Play News]
BY ERIK GRUENWEDEL
August 6, 2024 | The Paris Olympics have the gold medal when it comes to streaming video.
As of 9:34 a.m. EST on Aug. 6, NBCUniversal’s streaming of the Paris Olympics — led by Peacock — had topped all the minutes streamed in the previous Winter and Summer Games (16.8 billion minutes total), according to NBC. Less than four hours later, Paris Olympic streaming crossed the 17-billion threshold — nearly four times the Tokyo Olympics (4.48 billion minutes).
NBUniversal streaming ventures, led by Peacock, didn’t launch until 2020.
In a Summer Games first, Peacock is streaming every sport and event, including all 329 medal events, and features full-event replays; all NBC programming; curated video clips; virtual channels; and exclusive original programming.
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