21 Aug YouTube Becomes First Streaming Platform To Reach 10% of TV Viewing [Social Media Today]
BY ANDREW HUTCHINSON
August 21, 2024 | YouTube continues to rise as a key entertainment option, with the latest Nielsen TV and streaming report showing that YouTube now makes up 10.4% of all TV viewing in the U.S., the first streaming platform to reach the double-digit mark.
As you can see in the above chart, streaming is now the single dominant content source in Nielsen’s tracking chart. Traditional broadcast and cable TV combined still top overall viewing behavior, but streaming is gaining fast, with YouTube being the dominant streaming source.
As explained by Nielsen:
“Streaming made TV history for a second consecutive month in July as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge, accounting for 41.4% of TV viewing. Streaming levels were over 5% higher in July compared to June, leading streaming to grow its share of TV by more than a point (+1.1 pt.) and shatter the previous record it set just last month.”
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