02 Jul YouTube and Tubi Are Giving Netflix, Disney a Run For Their Money [Variety VIP+]
BY ROBERT STEINER
July 2, 2024 | Amid YouTube’s steady rise as a real competitor in the streaming world, ad-supported FAST channels have also quietly become a thorn in SVODs’ side. Nielsen unveiled its Media Distributor Gauge last month. In a potential surprise to those not chronically online, the new metric placed YouTube second only to Disney for April, outpacing traditional broadcast companies and SVOD giants alike.
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