16 Sep Hub: Major Streaming Services Top Linear TV as Primary Home Entertainment Option [Media Play News]
BY ERIK GRUENWEDEL
September 16, 2024 | As the legacy pay-TV market continues to shrink, new data from Hub Entertainment Research finds that the major subscription streaming VOD services combined now surpass live TV as the primary source of home entertainment.
In an August survey of 1,600 U.S. consumers with broadband, ages 16-74, who watch at least 1 hour of TV per week, 38% said they still default to live TV (via cable, online or antenna) as their primary source of home entertainment.
However, for the first time in five years of tracking, Hub found that Netflix, Prime Video, Disney+, Hulu, and Max — which do not offer live TV — are more likely to be the primary choice for home entertainment among 46% of respondents.
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