NBCUniversal to Stream Local Sports on Peacock, in Bid for Cord-Cutters [Wall Street Journal]

NBCUniversal to Stream Local Sports on Peacock, in Bid for Cord-Cutters [Wall Street Journal]

BY JESSICA TOONKEL

October 16, 2024 | Boston Celtics and Philadelphia Phillies fans will soon be able to watch their teams’ games on NBCUniversal’s Peacock streaming service.

The entertainment company plans to add its regional sports channels to Peacock as soon as early 2025, according to people familiar with the plans.

The four NBC Sports networks that will be added have local broadcast rights in Boston, Philadelphia and across Northern California, including to games for high-profile teams such as the Phillies of Major League Baseball and the Golden State Warriors and Celtics of the National Basketball Association. The games will continue to be available on television.

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