07 Nov Lionsgate CEO Says AI Deal Promises “Transformational Impact” on Studio [The Hollywood Reporter]
BY ETAN VLESSING
November 7, 2024 | Lionsgate CEO Jon Feltheimer offered details on a recent deal with video-focused artificial intelligence research firm Runway to train a new generative AI model on Lionsgate content library.
“The entertainment business is a creative enterprise, but its future growth will require a combination of art and science,” Feltheimer told financial analysts in prepared remarks on Thursday in the wake of a recent agreement with Runway aiming to allow the entertainment company to use the AI tech as it produces future film and TV projects.
“We believe that AI, harnessed within the appropriate guardrails, can be a valuable tool to serve our talent. And we believe that over the long term, it will have a positive transformational impact on our business,” the Lionsgate chief added.
Read more on The Hollywood Reporter.