25 Feb AMC Entertainment CEO Says Theatrical Windows Should be Extended, Wants Netflix to Embrace the Box Office [Media Play News]
BY ERIK GRUENWEDEL
February 25, 2025 | Adam Aron, CEO of AMC Entertainment, the world largest movie exhibitor, says the industry’s transition toward shortened theatrical windows, including 17-day and 30-day slots spearheaded by NBCUniversal after the pandemic, should be abolished.
Speaking Feb. 25 on the fiscal call, Aaron believes the minimum window should move back to 45-days and beyond (60-74 days) depending on the movie — a strategy he says would benefit a title’s incremental revenue potential.
“I sure hope that we can introduce longer windows, because I think that the current industry experiment on windows has failed,” Aaron said. “In our view, 17 days and 30 days are too short. And we would like to convince all the major studios that they should keep movies in theaters longer. And this is a conversation that is front and center live [today].”
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