23 Oct Hollywood Sees Big Opportunity In Tiny Dramas [Wall Street Journal]
by Joe Flint
October 23, 2025| Built for phone-addicted viewers with short attention spans, a microdrama is typically a 60- to 90-minute program chopped up into bite-size episodes. Each installment is one to three minutes long and is displayed vertically on viewers’ devices.
The stories move fast, and some of the acting and plots can be both campy and racy. But they are also highly addictive and inexpensive to make compared with a network or streaming show. The budget for microdramas is usually between $100,000 and $250,000 for an entire season, compared with millions of dollars for glossier full-length shows.
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