04 Jan CES Ups Its Entertainment Game, As Cannes Market Joins Netflix, Disney, Amazon & Other Heavyweights At Tech Confab [Deadline]
By Dade Hayes
January 4, 2026| The entertainment community has kept tabs on CES for decades, monitoring the giant Las Vegas tech confab and fitting in semi-regular trips there.
The timing, though, coincides with a busy stretch spanning the Palm Springs and Sundance film festivals, the Golden Globes and the ramp-up of Oscar season.
This year, organizers at the Consumer Technology Association have upped the show’s entertainment factor. CES this year is inaugurating a partnership with the Cannes Marché du Film and will see an expanded presence for Netflix (certainly compared with its pre-advertising days) alongside recent regulars like Disney, Amazon and NBCUniversal.
Read more Deadline.