05 Jan Amid CES Kickoff, Amazon Is Ready to Power Up Its Sports Advertising Business [The Hollywood Reporter]
By Alex Weprin
January 5, 2026| This week the Consumer Electronics Show kicks off in Las Vegas, and while gadgets and gizmos might be the show’s historic lineage, everyone in media knows that the event serves as the unofficial kick off to the advertising calendar.
CMOs converge alongside the tech titans, pitches get made, deals get struck, and the upfront gets teed up.
“It really kicks off our year and our start to the upfront planning,” the head of live sports and video for Amazon Ads, in an interview with The Hollywood Reporter. “When do you get to see all of those customers and agencies in one place focused on how to plan for the year? And considering our sports offering has really grown so much over the last few years, we’re sitting here, you know, having multi sport conversations. Right next year we’ll have the conference finals for the NBA, which we didn’t have this year. So we’re always having and adding new content into the portfolio, whether it’s our exclusive rights or third party partnerships.
Read more on The Hollywood Reporter.
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