08 Jun Disney+ Interactive Ads Reach Scale Across Streaming Platform [Media Play News]
Posted at 13:02h in
By Erik Gruenwedel
June 8, 2026| Disney has disclosed that its interactive ads on the Disney+ subscription streaming video platform have reached scale, or have become the new normal of advertising on the service.
Disney+ launched its first interactive ads in April 2025 with the debut of “Gateway Go,” which presented viewers with offers they could act on with the click of a button via push notifications, emails, or QR codes. Disney said viewer engagement across the advertising format exceeded 60%.
The media giant followed in October 2025 with “Pause Ads,” which appeared when a viewer pauses content, creating an opportunity for brand messaging without interrupting the video stream.
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