Streamer of the Month by
October 15, 2026|As America settled back into its autumn routine, connected TV home screens filled with spinoffs, star-led premieres and a varied film slate competing for premium positions. Apple TV built a premiere campaign around Matthew McConaughey and Woody Harrelson in Brothers, while South Park’s 29th season returned with a broad footprint across multiple devices. Prime Video introduced a discounted bundle of five premium add-on services, as pricing and packaging stayed firmly on the industry agenda. With Coyote vs. Acme and Supergirl among the films promoted during the month, the question became which services turned all that activity into lasting home screen value. See which streamers ultimately held their ground in the September Streamer of the Month report here.
