08 Jan CES 2026 (Not So) Special Report: Agentic AI Comes For Media And Entertainment’s Bean Counters [Next TMT]
By Daniel Frankel & David Bloom
January 8, 2026| While Hollywood’s creative class has spent the past several years perseverating about what generative artificial intelligence will do to its careers, it’s now time for the back-office legions of account execs and ad sellers to start worrying, too. “Agentic AI,” autonomous systems that can set goals, plan, reason and take actions independently to achieve complex objectives with minimal human intervention, has been the M&E buzz topic this week, with an expected 150,000 exhibitors and attendees convening for CES 2026.
Read more at Next TMT.