06 Jul Amazon Brings ‘Lord of the Rings,’ ‘Thursday Night Football’ Into Prime Day Push [The Hollywood Reporter]
BY ALEX WEPRIN
July 6, 2022 | Amazon’s annual Prime Day shopping event has long been a critical part of its online retail strategy. This year, for the first time, it is also leaning into its Prime Video division to help push new Prime subscriptions and sell even more goods.
For starters, Amazon will give Prime members an exclusive first look at its upcoming series adaptation of J.R.R. Tolkien’s The Lord of the Rings. The sneak preview is available as of July 6, and will only be viewable for 48 hours. In addition, the company says that 20 Prime members who added the Rings of Power series to their watchlist are receiving invitations to the show’s world premiere in London.
In September, Amazon will become the first tech company to have exclusive rights to an NFL package when it becomes the home of Thursday Night Football. Led by Al Michaels and Kirk Herbstreit, TNF marks arguably the biggest bet on streaming sports yet.
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