Amazon Bullish on Live Sports Programming [Media Play News]

Amazon Bullish on Live Sports Programming [Media Play News]

By Erik Gruenwedel

February 3, 2022 | Speaking on Amazon’s Feb. 3 fiscal call, CFO Brian Olsavsky said the Prime Video owner-operator’s foray into live sports would increase as the ecommerce behemoth looks for additional forms of content to make the Prime membership more valuable to consumers.

When Amazon last year inked an 11-year deal with the National Football League for exclusive rights to “Thursday Night Football,” the company was just expanding its streaming reach for live sports.

The streamer has professional tennis deals in place for live and on-demand distribution rights to the ATP World Tour in U.K. and Republic of Ireland, as well as the availability of Tennis TV on Amazon Channels in the U.S.

Read more on Media Play News.

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