02 Feb Amazon Overtakes DAZN at the Top of Global Sports Rights Spending. Why it Matters [The Streaming Wars]
By Streaming Wars Staff
February 2, 2026 | For most of the last decade, the sports rights leaderboard was boring. DAZN spent the most, everyone else chased, and the market treated that ordering like gravity.
That’ll change in 2026.
New research from Ampere shows Prime Video will become the largest buyer of sports rights in streaming this year, overtaking DAZN for the first time. Streamers will spend $14.2bn globally on sports rights in 2026, up 7% from $13.2bn in 2025. Amazon alone accounts for 27% of that total, roughly $3.8bn.
Read more at The Straeming Wars.