Americans Are Watching Fewer New Shows, More Free TV [Bloomberg]

Americans Are Watching Fewer New Shows, More Free TV [Bloomberg]

By Lucas Shaw and Phil Kuntz

December 28, 2025| We live in an era of asymmetrical information. Technology companies are sitting on more data and information than they know how to use, and yet the average person or business partner has access to very little of it.

Talk to any Hollywood producer, agent or lawyer, and they will gripe about having limited information, how much harder it is to measure success and how little they know relative to Netflix or Amazon. They don’t know the exact value of Stranger Things to Netflix, for example.

We do have enough information to understand what’s working, what’s not and what’s changing. To that end, we’ve spent the last few weeks looking at a large trove of data from Nielsen to understand what people are watching on TV.

Read more at Bloomberg.

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