16 Dec Big Tech’s Battle For The Living Room Heats Up As Instagram Launches Reels App For TVs [The Hollywood Reporter]
By Alex Werpin
December 16, 2025| The battle for the future of TV is heating up, and Meta is getting into the ring.
The tech giant on Tuesday said that it was launching an Instagram Reels app for connected TVs, with the app available on Amazon Fire TV devices starting today.
“One of the things that we’ve seen recently is that even without us building anything for TV, we were hearing in research that people were already mirroring their phone onto their TVs in order to watch Reels with their friends,” Tessa Lyons, Instagram’s VP of product, tells The Hollywood Reporter in an interview. “All signs have pointed to this being a thing that people wanted, and so what we’re trying to do with this move on Tuesday is to make it easier for people to enjoy Reels and creators they love in their living room on their big screen, with the people they care about.”
Read more on The Hollywood Reporter.