Broadcasters Look to AI For Efficiency Gains as NAB Approaches [Variety VIP+]

Broadcasters Look to AI For Efficiency Gains as NAB Approaches [Variety VIP+]

BY CAROLYN GIARDINA

April 5, 2024 | Asked which three technologies will have the biggest effect on broadcast in the next five years, 60% of respondents named AI and machine learning, particularly as a tool to bring efficiencies and production gains through automation. Other technologies of prime interest to broadcasters remain 5G (57%) and 4K (42%). Only 9% of respondents named ATSC 3.0, the new broadcast standard that could enable features such as 4K and mobile broadcasting.

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